QLD/NT Lead, Communication and Stakeholder Engagement
12:40 PM Communication and Engagement Strategy on Infrastructure Projects – How the Game is Changing
Now more than ever customers and communities are playing an important role in how infrastructure projects are being delivered. We now know the financial cost of ineffective engagement which, in the billions, is too high to ignore. But over the past five years, we’ve seen and continue to see rapid changes in the needs and expectations of communities and stakeholders when it comes to projects that impact not only them, but the generations to come. Using real project examples, we’ll take a look at the benefits of engaging early and what it really means to develop an effective communication strategy that engages all project stakeholders to achieve positive outcomes for your project.
- Traditional Engagement vs New Age methods (Why the change? Do we always have to do digital now? How do you know the right ‘mix’ to use on your project?)
- Timing of Engagement – current and emerging trends (clients are bringing in stakeholder engagement earlier in the process than ever before; co-creation is on the rise – what does this mean?)
- Using this knowledge – how can we effectively develop and plan communication and management strategies for our project and external stakeholders?